Chanology isn't going away. Monthly (and plenty of flash/miniraids) are still held in Seattle, Portland, etc. Yes, the numbers are lower than they used to be. I personally think that a lot of the anons in the beginning were looking for a hookup. When they didn't find one, they bawwed and left. Then after a while people got burned out, and more left. New people have joined. New people are still joining.
I go to raids to have fun, and at the same time be somewhat srs bsns. If people ask why, or ask about the abuses, I tell them. Otherwise I'm singing you are a pirate or never gonna give you up, and just having fun eating bacon cookies. We mostly have fun, and have moments of srs bsns.
Masks are for lulz, as well as protection from harassment by the CoS. They'll still harass you, though not nearly as much as last year. They're trying to come up with ways to dismantle us, as we are dismantling them.
It can't be all srs bsns because you burn out way too fast, and it gets BORING. But it can't be all fun and lulz because then nothing gets done. You can, indeed, have both, but lean moar toward fun and lulz.
In terms of a specific plan, one gigantic global sounds awesome! A date that people can plan for so they can actually make it, and a significant date so that people will be attracted to it. Otherwise, do your part in notifying your local news stations and newspapers about the recent news that has come out (such as the 11 more defectors coming forward in the SP times). Maybe even call them up and say "Hey, there's a protest this day if you want a story to cover."
All in all, we can't call it quits till the job's done. Massive recruitment won't help things, it'll bring in tons of newfaggotry and facepalming. Everyone was a newfag at one point, and I still am a little bit of a newfag still to Chanology (just started this year), but I've done my research, talked to oldfags, etc. and know enough. Keep forwarding press stories, they'll spread. And as they spread, you'll see results. More and more people are becoming aware. Our goal isn't to get the entire public knowledgeable. Some people just don't care. Others appreciate the knowledge and go home knowing they've learned something interesting.
For me, victory means seeing David Miscavige removed from his position, and seeing the CoS either reform completely and be more like Free Zone, or go bankrupt. As more and more ex-scientologists speak out, it'll get wider coverage. It's already looking like a snowball effect. It started with two, now eleven more. We'll see what's next, we just need to have a little patience and stick with it. It's only once a month we have globals, but it sends a message to Scientology saying "We're still here." We don't necessarily need tons of flash raids, though they're fun. Once a month isn't too often, I'm sure that 99% of us can at least manage that as we have the past year and a half.
tl;dr: We have lower numbers, new people are still joining. Keep it mostly fun and lulz, but have a little bit of time for srs bsns as well. Spread the news articles to other news sources, and just stick with it.